Anytime you call someone the first two questions on their lips are Who are you? and Why are you calling?
The person on the other end of the line will not even begin listening to your pitch until they know these two basic bits of information.
So you sales scripts should always articulate both these things very early on in the call, in fact even the first things that come out of your mouth.
I always design scripts that start with
‘Hi it’s Brett from Hardcore Sales Inc’ I then go straight into the sales call.
Now one of two things will happen… either they will stop you and say ‘Who’ in which case your scripts should handle this outcome or they will agree and let you continue.
Remember ‘active listening’ is the key to being a successful hardcore salesperson.
Live with passion,