The most important sales concept that you must grasp if you want your sales to be successful is that of Test and Measure. Whenever you undertake a new pitch you will need to test and measure a number of times to discover the best results for your time invested. Once you have found something that works you should stick to it.
Testing is the process of trying different pitches to the same list. Measuring is essential if you are to rely on the results.
The process is always TEST first then MEASURE. This way your time investment will also be working towards a better result.
Live with passion,